THE PET EFFECT IS REAL
Pets change people—this is something we all understand on an emotional level. But is it possible that having a pet could change our health in other ways? A growing body of research says “yes.”1 Our relationships with pets can make the world a better place by significantly improving human health and our quality of life.
STUDIES SHOW THAT PETS CAN HELP2
• Lower blood pressure
• Lower risk of heart disease
• Prevent allergies in children
• Reduce stress levels
• Decrease anxiety and depression
• Strengthen immune systems
• Increase social interaction
• Benefit children with Autism
• Provide relief for victims of PTSD
If pets are making people healthier, what does this mean for those who care for pets’ health? It means that veterinarians and other pet health professionals become an integral part of human health conversations as well.
HOW CAN THE PET EFFECT HELP MY PRACTICE?
Improve Perceptions of Your Practice
Research shows that top performing practices (those with greater than 10% year-over-year growth) put more stock in improving the bond between pet owners and their pets than they do in improving the bond between the practice and pet owners.3 We’ve also learned that pet owners would have a more favorable perception of their veterinarian if they displayed The Pet Effect materials in their practices.4
Improve the Perceived Value of Checkups
As you know, pet owners often wait until something is wrong with their pet to visit your office. When pet owners understand that their pet’s health may be is intrinsically linked to their own, they may be more encouraged to bring their pets into your office for important regular checkups.5
WHO IS BEHIND THE PET EFFECT CAMPAIGN?
The Human Animal Bond Research Institute (HABRI) and Zoetis have teamed up to raise public awareness of this important research. We believe that these facts can make positive changes in the way pets are perceived by their owners, policymakers and human-health professionals. Significant time, resources and energy have already gone into understanding and promoting The Pet Effect. And this is just the beginning.